Is this how it begins?
Kelloggs said today production problems have led to a shortage of its popular Eggo frozen waffle products.
They say they will be able to restore full waffle production by the middle of next year. Of course that’s what they’re going to say – that it’s all OK, that this is just a short term hiccup in the supply of this vital global resource, and that a booming supply will return, and our lives can return to normal.
But will they? Or is this the beginning of the end of the era of cheap frozen waffles?