Ride to Health

From the Sept. 25, 1939, Life magazine:

life magazine ad

Ride the New Light-Weight Bike

Bicycling is winning new thousands of devotees because it’s one of the most exhilarating sports in the world. It brings a tingle to the blood, a glow to the cheeks, a sparkle to the eyes. Beyond all that – it’s fun!

And now this new light-weight makes bike riding more fun than ever. For this new model is pounds lighter. It handles more easily, runs more smoothly. The merest pressure on the pedal – and presto – you’re turning invigorating exercise into play.

Why not decide now to stay young and keep healthy in this glorious, carefree way? Visit your nearest dealer in American-made bikes at once. Ask for the light-weight!


  1. I love the guy’s tie. I think I’m going to start wearing a necktie when I ride. It’s a nice look.

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