Alan Mutter argued yesterday that newspapers’ print products are central to driving traffic to their web sites – that a significant fraction of the web audience overlaps print, and that the loss of print “stripped of the advantages that formerly differentiated it from all other rivals, would become just one of thousands of URLs competing for attention on the busy, noisy web.”
In the comments, Howard Owens offered a counterfactual:
The Kansas City Kansan doubled online traffic as soon as the print edition went away.
The Kansan stopped printing in mid-January, going to an all-Web delivery of its product. How has that worked out?