One of the great advantages of the web for us on the content-creation side is the information web users give us, via their clicks, about their preferences. Usually I am not surprised (salacious crime, etc.). But if you had asked me if my little squib about El Nino’s arrival (sub. req. maybe sorta) would be one of the Albuquerque Journal’s top read stories last week, I would have sneezed in your general direction.