We have faculty affiliated with the University of New Mexico Water Resources Program working on public acceptance of wastewater recycling and reuse. We have faculty who make beer. This is a story for us:
Pima County water officials want to organize a statewide brewery competition where beer-makers compete using purified wastewater….
The goal of the “Brew Challenge” is to sway public perception of so-called “potable re-use” and tap an unused water source.
The jokes here really just write themselves. But in my new academic life in the University of New Mexico Water Resources Program, this is one of the interesting projects we’re working on – bringing my communication skills and background to research into questions of public risk perception and acceptance, overcoming the “yuck factor” associated with purifying sewage for direct potable reuse.
The beer idea seems brilliant.