I’m no marketing expert, but it seems to me that Dead Sea Cosmetics is a less than optimal name.
jfleck at inkstain
A few thoughts from John Fleck, a writer of journalism and other things, living in New Mexico
I’m no marketing expert, but it seems to me that Dead Sea Cosmetics is a less than optimal name.
It certainly doesn’t have the ring of the “Blue Lagoon” in Iceland, where they took the place next to a geothermalpower plant and made it into a spa. The mineral-laden water from the power plant was deposited on land that quickly sealed, so the water didn’t sink in as expected. Minerals from there are used to make cometics, too.
http://www.med-owl.com/health/blue-lagoon-iceland.html