Rich Sweeney wonders why you hear so damn much about gasoline prices rather than the cost of food:
[W]hy is that I can’t turn on the news without hearing, invariably in very tragic terms, about soaring gasoline prices, yet there is almost no coverage of soaring food prices?
The short answer is that the media sucks. Seriously. We’re just as short-sighted and inattentive as most folk. And in this case, the price of gasoline is obvious and easily quantified. It’s in giant letters on every single Kwik-E-Mart on every corner in town – exactly the same units of measure, easily compared from one store to the next and one day to the next. So we notice the price of gasoline. The price of a loaf of bread? Not so obvious. Not printed on giant signs on every street corner. Not quite so easily and obviously comparable from one store to the next.
We in the media are just like other ordinary folk who think about that which is the most noticeable, rather than that which is the most important.