Churchill on brevity

I’m increasing the emphasis on communication in the University of New Mexico Water Resources Program core curriculum. I want our graduates to not only do solid technical water management work, but to develop the tools to communicate it to the people who need it.

With that in mind, I’m giving them this as one of next week’s reading assignments. It’s short:

Churchill on brevity

5 Comments

  1. Outstanding John! Reminds me of Strunk and White #13 – “omit needless words” which always was hammered into me by a few professors.

  2. This is fine if you want to communicate with management, but ends up hiding important information when communicating specialist to specialist. First, find out who your audience is.

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