On The Joys of Technical Writing

For my friends who churn out words and wonder why, Aaron’s writerly observations on ambitions and life:

I dream of writing the Next Great Marketing Brochure. I know exactly what it’s like: it’s about five hundred words long, and it’s printed on glossy cardstock. People line up at trade shows to get a copy, and when they open it up, they follow the instructions I provide: read me, buy me, love me.